On Holding AG is a Switzerland-based athletic-footwear company that engages in the development and distribution of sports products such as footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. The company sells its products worldwide through independent retailers and global distributors, an own online presence, and its own stores. On Holding AG debuted on the NYSE in 2022 and has a cooperation agreement with tennis player Roger Federer. As of 2019, the company held 40% of the running shoe market in Switzerland and 10% in Germany. The company's mission is to ignite the human spirit through movement.