Nike is the world's largest athletic apparel company, known for its footwear, apparel, and equipment. The company was founded in 1964 as Blue Ribbon Sports and became Nike in 1971. Nike sells its products through its Nike brand, as well as its Jordan Brand and Converse subsidiaries. The company sponsors top athletes and sports teams around the world. Nike's mission is to bring inspiration and innovation to every athlete in the world. The company is involved in the design, development, manufacturing, and worldwide marketing and sales of apparel, footwear, equipment, and accessories for men, women, and children.